W A R N E R M U S I C G R O U PSongwriter Portal
Analytics and revenue data for songwriters
T H E T E A MDeveloped team leadership and scaled the team from 15 to 27, including:
Product Designers
UX Research
Design System
Design Ops
T H E C H A L L E N G ECommunicating royalty information to their songwriter clients was an extremely manual and laborious process for Warner Chappell Music, the publishing arm of Warner Music Group. In addition, due to the manual process, there was often a lag in reporting and it was challenging for songwriters to access their royalty data quickly and easily. This drove a lot of frustration among songwriters, and was a significant expense and risk for Warner Chappell.
A C T I O NWe conducted a broad user research study to identify critical data points and insights for both songwriters and Warner Chappell A&R, and based on those findings designed a simple, yet robust portal to deliver those insights to WCM clients.
R E S U L TWeb and mobile applications radically reduced effort and time to deliver royalty information by WCM and increasing satisfaction among songwriter clients.
S O N G W R I T E R D A S H B O A R DAt-a-glance overview of songwriters’ account:
Current and future royalties
Snapshot of active deals
On-demand statement
R O Y A L T Y A N A L Y T I C SUser-research driven royalty analytics featuring:
Breakdown of royalties
Top songs, sources, income groups and territories
Drill-down to detail on each category
F U L L - F E A T U R E D N A T I V E M O B I L E E X P E R I E N C EDesigned to optimize mobile experience
Provides ubiquitous access to clients
Intended as a foundation to broaden WCM relationship with songwriters
S O N G W R I T E R D E T A I LFull administrative control of songwriters’ user accounts